Situation Before Marketing Cloud Implementation

A global leader in polymer extrusion solutions for the medical device industry was struggling to quantify outcomes from its existing digital marketing efforts, keep up with the latest trends in marketing automation, and meet business objectives with existing marketing tools.

The industrial manufacturer chose to implement a modern cloud solution, Oracle Marketing Cloud (Eloqua), to eliminate inefficiencies stemming from manual processes in marketing and order management, as well as gain the ability to scale to meet the demands of its business. The organization needed an experienced and qualified partner to help achieve key objectives, including:

  • Improved department-specific visibility
  • Streamlined material sample requests and order processing
  • Centralized customer relationship management
  • Effective engagement with division-specific prospects and customers
  • Elimination of gaps in the prospect journey

We chose AST as our implementation partner as they not only have the technical knowledge of implementing Oracle Marketing Cloud, but also bring extensive marketing knowledge. Through their understanding they helped to implement a solution which integrated with our marketing strategy. We thoroughly enjoyed working with AST and have continued our relationship with on-going support which has proved to be most valuable.”

Client Marketing Operations Manager
Let’s Create Progress Together!

We chose AST as our implementation partner as they not only have the technical knowledge of implementing Oracle Marketing Cloud, but also bring extensive marketing knowledge. Through their understanding they helped to implement a solution which integrated with our marketing strategy. We thoroughly enjoyed working with AST and have continued our relationship with on-going support which has proved to be most valuable.”

Client Marketing Operations Manager

Solution & Benefits of Marketing Cloud in Manufacturing

AST’s depth of expertise in Customer Relationship Management (CRM) and proficiency in modernizing solutions in the Manufacturing industry made it the ideal partner for this engagement.

AST successfully implemented Oracle Marketing Cloud for industrial manufacturing, establishing integration between Eloqua and the client’s website to streamline order processing and ensure effective prospect engagement throughout the buyer journey. The client has also been able to improve campaign effectiveness, enhance customer engagement, and increase customer conversions.

AST’s modernization of the client’s CRM platform has delivered the following business value:

  • Eliminated manual data entry
  • Reduced order processing time
  • Centralized contact information repository
  • Enabled effective prospect nurturing and communication
  • Streamlined sales follow-up with email automation
  • Established a single, comprehensive platform for all marketing communication and campaign management
Industry: Manufacturing

Solution Components:

  • Oracle Marketing Cloud (Eloqua)
  • Oracle CX Sales Integration App
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Why AST?


AST’s depth of expertise in Customer Relationship Management and expertise in modernizing Manufacturing solutions ensured a successful implementation of Oracle Marketing Cloud to streamline order processing, improve campaign effectiveness, enhance customer engagement, and increase customer conversions.