Situation

H&P was generating sales quotes using a variety of manual systems and quote-to-cash processes. Recognizing these inefficiencies and seeking a more scalable solution, H&P looked to automate its end-to-end processes for quote generation.
H&P selected an automated Oracle CPQ solution to support its operations as a single source of truth for billing. In addition, the solution planned to deliver:

  • One system for all bidding and billing across the organization;
  • Analytics generated against each opportunity/bid;
  • Improved visibility to margins to track profitability; and
  • Electronic signature capabilities for customer contracts and bids.

AST’s implementation of Oracle CPQ has increased efficiency and responsiveness to bid process, enabling sales representatives to focus more time building relationships with the customers and closing orders.”

Sachin Ganorkar Vice President, CX, AST
Let’s Create Progress Together!

AST’s implementation of Oracle CPQ has increased efficiency and responsiveness to bid process, enabling sales representatives to focus more time building relationships with the customers and closing orders.”

Sachin Ganorkar Vice President, CX, AST

Solutions & Benefits

AST’s expertise with Oracle CPQ was instrumental in assisting H&P with the implementation and business process re-design. Ultimately, the solution enables H&P to generate multiple proposal types and complete the signature process electronically. H&P Sales Reps can now send out bids quickly and with minimal intervention. Other benefits realized by H&P include:

  • One place for the Sales and Marketing teams to review all bids, opportunities, and leads.
  • The ability to track the status of any bid.
  • Clear visibility into costs, enabling them to determine profitability.
  • Streamlined processes and communication within the organization.
  • Easy-to-maintain pricing tables reduce the time it takes to quote pricing updates, improving H&Ps market position with the competition.
Industry: Oil & Energy

Solution Components:

  • Oracle Engagement Cloud
  • Oracle CPQ Cloud
  • Oracle Integration Cloud
  • Oracle Sales Cloud
  • Oracle Service Cloud
why ast poster why ast poster

Why AST?


AST’s deep domain knowledge in CPQ led H&P’s transformation across business units. The project delivered a unified selling process resulting in improved customer satisfaction and loyalty.