Partnering for Digital Transformation
Situation
Realtor.com is a family of real estate websites for consumers and real estate professionals. Their real estate information, tools, and professional expertise attracts more than 60 million monthly visitors.
Over a period of several years, Realtor.com acquired multiple businesses with diverse business processes, technology platforms and home-grown applications. In 2014, the company determined that in order to leapfrog the competition, it needed to modernize its customer-facing applications and get out of the data center business in order to focus resources on the development of new products.
Realtor.com needed solutions across multiple business areas that would provide automation, optimized controls, stronger reporting capabilities, and enable the retirement of aging legacy systems. Moreover, they needed a cloud strategy and roadmap to guide their IT decisions. Their goals were greater visibility, accuracy, and overall efficiency.
I have the highest regard for the people, processes and purpose AST brings to our projects. We don't see them as "consultants", but as a part of ONE team working cohesively for the betterment of our business."
Brett Wample Director, Enterprise Systems Realtor.comSolutions & Benefits
AST has closely collaborated with Realtor.com since 2014 to transform its legacy on-premise technologies into a streamlined, best-of-breed solution leveraging Salesforce, Oracle and AWS software and infrastructure.
- A single view of customer data enables accurate sales forecasts based on reliable information. Higher-quality customer information is also driving more insightful sales conversations
- The call center has increased the number of calls handled while significantly reducing call time
- Sales quotes are created quickly and accurately with real-time inventory figures as well as consistent, flexible, automated pricing, and discounting logic
- Proposals, assets, and invoices are generated seamlessly, as is collection of cash and management of revenue recognition
- Streamlined financial close operations clearly identify tasks in an appropriate, repeatable sequence
- The system supports complex, internal approval hierarchies
As a result of its journey to date, Realtor.com has:
- Standardized core business processes for marketing, sales, service, fulfillment, and billing across all business units
- Significantly improved marketing and sales effectiveness
- Created an accurate 360-degree view of the customer, consistent throughout the organization
- Made it easier to introduce new products more quickly
- Increased transparency and continuous improvement
- Reduced IT costs associated with maintenance and data center operations
- Gained clear visibility of day-to-day health of business processes operations
Solution Components:
- Salesforce Sales Cloud
- Salesforce Service Cloud
- Oracle CPQ Cloud
- Oracle Eloqua Cloud
- Oracle Financial Consolidation and Close Cloud Service (FCCS)
- Oracle Account Reconciliation Cloud Services (ARCS)
- Revenue Management Cloud Services
- Oracle Service-Oriented Architecture (SOA)
- Amazon Web Services
Why AST?
What started as a preliminary cloud assessment has resulted a highly-collaborative partnership spanning nearly a decade. AST has brought multiple solutions to address Realtor.com’s growing business needs and support their goals as one team. The cloud-based solutions now support nearly every aspect of the business – sales, marketing, customer service, accounting, financials and IT – in a unified, data-rich system.
AST’s Managed Services implemented a modernized process for production support and continues to support Realtor.com as new products are released. This enables additional focus on implementing new features and products – a win-win cycle!