Situation

New regulations and an increasingly competitive business environment drove Gilead Sciences to seek a solution that would allow it to develop and maintain a more unified and trusted view of its physician data. Its legacy system held various versions of physician data that were maintained on multiple systems across the enterprise. The inconsistent data resulted in inaccurate and incomplete reporting. Gilead sought to overcome the following challenges:

  • Non-standard data format across the system
  • Erroneous and redundant address data due to manual capture processes lacking validation
  • Spend data distributed across several transactional systems, resulting in extremely challenging compliance checks
  • Non-enterprise, localized data standards
  • Duplicate information, resulting in poor customer relationships
  • Inaccurate reporting

This solution provided by AST has enabled Gilead to access and utilize accurate physician data quickly and efficiently, leading to improvement in commercial business processes and significant time and cost savings.”

Sukhbir Singh Solution Architect, AST LLC
Let’s Create Progress Together!

This solution provided by AST has enabled Gilead to access and utilize accurate physician data quickly and efficiently, leading to improvement in commercial business processes and significant time and cost savings.”

Sukhbir Singh Solution Architect, AST LLC

Solutions & Benefits

Given AST’s extensive experience with Oracle MDM solutions and Siebel integration, as well as deep understanding of common business challenges in Healthcare and Life Sciences, Gilead engaged AST as its trusted partner for this engagement.  AST implemented a cohesive Oracle MDM solution, resulting in master data being unified, standardized, cleansed, and enhanced.  Gilead has realized the following benefits by engaging AST for this critical transformation:

  • Increased efficiency in the on-boarding of additional sources of physician data
  • 360-degree view of physician data
  • Decrease in sample drop errors
  • Accurate expense tracking
  • Streamlined customer relationship management
  • Compliance with Sunshine Act requirements, avoiding penalty costs
  • 50% reduction in data processing times
  • 85% reduction in data upload times
Industry: Life Sciences

Solution Components:

  • Oracle UCM 8.2
  • Siebel EIM
  • Siebel Integration Workflows
  • Oracle 11g Database
  • Informatica Identity Resolution (IIR) 2.8
  • Address Doctor 5
why ast poster why ast poster

Why AST?


AST’s extensive experience with Oracle MDM solutions and Siebel integration, as well as deep understanding of common business challenges in Healthcare and Life Sciences provided Gilead with greatly improved data accuracy and an holistic view of physician data.