Situation at Manufacturing Client Prior to eCommerce Solution

A manufacturer in the arts and entertainment industry needed to develop closer ties with customers and society, and boost value creation capabilities in order to achieve its vision.  With outlets in more than 40 countries, the client recognized the need to overcome the following technology challenges in order to accomplish its goals:

  • Outdated and non-intuitive technology used for customers and merchants
  • Inadequate integration with Oracle eBusiness Suite, hindering data capture
  • Lack of a secure, customer-facing invoice payment application
  • Substandard marketing capabilities
  • Insufficient reporting and analytics, impeding effective decision-making

The company selected Magento eCommerce as the platform on which to improve its operations and cultivate best practices.

My experience with AST (formerly CTR) has been that they are able to provide the expert consultants we need for special projects at a short notice. AST has helped us succeed on several major projects with tight timelines and significant resource constraints, in both functional and technical areas of Data Analytics and ERP. They have been a trusted business partner of ours for a very long time.”

Client Vice President of IT
Let’s Create Progress Together!

My experience with AST (formerly CTR) has been that they are able to provide the expert consultants we need for special projects at a short notice. AST has helped us succeed on several major projects with tight timelines and significant resource constraints, in both functional and technical areas of Data Analytics and ERP. They have been a trusted business partner of ours for a very long time.”

Client Vice President of IT

Solution & Benefits of Modern eCommerce for Manufacturing

As a long-time and trusted partner to the manufacturing industry, our team was uniquely qualified to modernize the client’s eCommerce operations with an integrated, yet flexible, solution. The implementation of Magento, including key integrations, allows the client to provide a superior user experience for its customers and merchants. An intuitive mobile buying experience allows the company to reach more consumers and provides a true omnichannel experience.

The modern ecommerce solution supports the client’s long-term business objectives by offering the following benefits:

  • A user-friendly interface for customers and merchants, improving the customer experience
  • Improved business intelligence and data management, effectively supporting strategic decision-making
  • Enhanced marketing operations, including intelligent product recommendations using machine learning
  • Efficient management of customer and merchant relationships, catalogs, pricing and promotions, and order processing
  • Streamlined invoicing to merchants
Industry: Manufacturing and Retail

Solution Components:

  • Magento
  • Oracle eBusiness Suite
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Why AST?


AST’s implementation of Magento eCommerce supports the client’s vision and provides lifetime value by enriching customer relationships.