Critical Signs that Your CRM System Needs an Update

With such significant changes in the way B2B sales are handled in today’s market (such as buyers having much of the significant information even before interaction with the sales team), it is critical that your Customer Relationship Management (CRM) system model and processes follow the latest customer-facing strategies.  Your CRM system should be modeled appropriately and should properly support your sales team in order to get the most out of your investment.

In this article, author Carol Hildebrand explains the most common pitfalls of existing CRM systems, how your CRM system may be hindering the effectiveness of your sales processes, and some best practices for analyzing the potential of your CRM system options.

Effectively using your CRM system to maximize sales capabilities and align your firm’s business strategy will result in greater growth and healthier margins.