Author: sereneast

This is the second blog post in a series exploring Enterprise Data Governance.  In the first post, we briefly defined transaction data, metadata, master data, reference data, and dimensional data.  That discussion primarily focused on transactional data and metadata, and …

Understanding Enterprise Data Governance: Part 2 Read More »

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Serene-AST is pleased to introduce its CPQ for the Media industry video demonstration. We’ve developed a revolutionary solution, specific to the media industry, that drives income for companies with a digital presence by leveraging Oracle CX Cloud solutions. In the …

Serene-AST Launches CPQ for Media Demo! Read More »

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As everyone in our global locations celebrated and welcomed the new year, AST’s branch in Pune, India had something extra special to celebrate! On December 22, 2016, the Pune branch opened the doors of a new office location with an official Ribbon …

Serene-AST Celebrates Opening of New Office in India! Read More »

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From executive sponsorship to the execution of effective, collaborative work flows, human interaction is critical to the success of any data governance (DG) initiative. Typically, the technical aspects of data governance are much easier to control. Given the enormity of …

Understanding Enterprise Data Governance: An Introduction Read More »

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On September 1, 2016, Serene-AST, LLC hosted an informative webinar, highlighting our solution that enables Salesforce customers to enjoy enterprise-class data management by leveraging Oracle Customer Data Management. The solution seamlessly integrates Salesforce and Oracle Customer Data Management, allowing the Salesforce CRM system …

Serene-AST Webinars: Powerful and Packed with Knowledge Read More »

At the start of the year, Forbes put together a list of the most visible trends relating to CX. Now that we’re halfway through 2016, we can analyze these trends to see what was accurate, what was not, and what we …

2016 Customer Experience Trends, Evaluated Read More »

On June 20, Serene went live with the first phase of an internal Oracle Cloud ERP project, which includes Oracle Cloud Financials, Cloud Project Portfolio Management, Workforce Deployment. “As an Oracle Platinum Partner, we feel it is extremely important to …

Serene-AST Deploys Oracle Cloud Read More »

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Serene Corporation, and its parent company AST Corporation, are pleased to announce their attainment of Oracle Cloud Premier partner status. This recognition is due to the expertise Serene and AST have demonstrated in their multiple, successful Oracle cloud go-lives and …

Serene Attains Oracle Cloud Premier Partner Status Read More »

David Loshin provides seven evaluation considerations for selecting MDM solutions in this article.  His portrayal of second-generation MDM tools will surely excite many data management professionals.  Before discussing further, it’s worth mentioning that he definitely got it right in his book, Master …

Seven Evaluations for Second-Generation MDM Tools Read More »

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Chat bots have been in the news lately – not something like “Clippy” from Microsoft, which was universally loathed, but bots capable of providing natural language processing.  These bots can be placed in your customer-facing service center for assistance in different capacities, …

Are You Ready For the Resurgence of Chat Bots? Read More »