Oracle Marketing Cloud Aids Higher Education Institutions in Improving Student Engagement and Retention

Higher education institutions are now relying on Eloqua (Oracle Marketing Cloud) to enhance targeting and engagement, and improve marketing efforts to students across multiple channels. Existing challenges for these institutions are constantly changing due to government fluctuations, rising student standards, and increased competition. Higher education institutions can now build lasting relationships with students by managing every interaction with them and by having the ability to communicate across the students’ preferred channels and devices. The Oracle Marketing Cloud can help solve these challenges and deliver the right messages and content to the most appropriate prospects, students, or alumni at just the right time.