Using CRM to Modernize Healthcare Operations
Healthcare is one of the largest industries in the world, and most people in North America are connected to a health system. Patients want a personal experience, yet providers want to automate manual processes to save time, cost, materials, and labor. David Gillman explains how CRM Analytics can help healthcare providers realize these goals while creating a better experience for both providers and patients.
Historically, paper charts and record-keeping dominated the health industry, but now many providers are migrating to Customer Relationship Management (CRM) systems to maintain patient information.
Gillman explains that the use of CRM by healthcare organizations can provide a variety of benefits, including:
- Assisting executives in making decisions as to where new clinics should be established. By providing information on where patients live, CRM systems are providing valuable input on the size and location of healthcare options.
- Addressing staffing needs using data to schedule or hire employees at the right time and for the right roles.
- Providing payment predictions based on geography, age, demographics, and other patient characteristics.
- Assisting with the collection of information which can be used for future analysis.
The use of a CRM system can streamline processes and analyze trends, resulting in higher efficiencies for healthcare workers and a more satisfying experience for patients.
Read more about how CRM systems can help modernize healthcare operations here.
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