Cloud Industry Competition is Good News for Partners and Customers

Oracle has made radical changes and developments in its hardware and software offerings. In the last quarter, we have seen a significant shift to cloud computing in Oracle’s offerings.  The business software giant has expanded on its Customer Experience suite of applications by releasing Commerce Cloud, a specialized and feature-rich suite specifically designed for e-commerce.  This offering allows the implementation and deployment of a fully customizable storefront across both desktop and mobile devices. Oracle has also released the fifth generation of its Exadata line of converged servers, which combines data storage and networking in a single product, along with applications and middleware, which can be utilized via the cloud or on premise.

These new offerings streamline the decision-making process for any organization migrating to Oracle, or current users who seek a cloud-based strategy. Supporting the move is Oracle’s aggressive pricing as it competes in a full market. The increased flexibility and appeal of its software-as-a-service and platform-as-a-service, combined with the host of new products, represent a major increase in the speed with which implementations can be achieved.  Furthermore, this makes middleware development and deployment much easier and reduces the cost of managed service options for customers.

Earlier this year, we discussed Oracle’s shift towards the cloud increasing its market share.  Now, with the closing of the most recent quarter and the company’s announcement of these and other new offerings, we see these predictions begin to transpire. Oracle’s most recent releases represent a huge step forward and expansion in its strategy, which are notable benefits to both customers and partners.

Jonathan Vanian discusses Oracle’s migration to cloud computing, and how competition in this arena challenges Oracle to become an even better software provider here.