AST Sales and Marketing – A Little Greener
The AST Sales and Marketing team is pleased to announce that we have moved our marketing collateral distribution to an electronic system. The new system was unveiled in April at Collaborate15 and usage has been growing ever since.
The new tool, called Vablet, is a cloud-based solution that enables access to our marketing resources from hand-held devices, such as phones and tablets. Our Sales Executives and our Practice Delivery Leaders can now send copies of our materials (e.g., Case Studies, Data Sheets, Press Releases, White Papers, etc.) as email attachments. The solution is capable of sending multiple pieces in a single email, has an “offline” mode and integrates with our CRM system.
Vablet has drastically reduced the number of collateral pieces we print for use at trade shows, and offers us an on-demand approach that is technology-driven and familiar to customers. We are excited to be modernizing our marketing processes and decreasing our ecological footprint at the same time!
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