Modern Day Marketing

Traditional marketing schemas, such as direct mail, gave a modicum of control to marketing organizations.  Today, with a variety of communication channels such as the internet, email, and social-media, customers are in control of the messages they view and absorb. Marketing professionals have had to adopt Modern Marketing techniques to keep up with this drastic change.

Most organizations have taken a slow-but-steady approach to changing their marketing paradigms.   Having the right technology to gather and capture data on customers and their needs is crucial. Today’s customers are fast-paced, and Marketing teams struggle to distribute relevant information to appropriate customers in real-time. Making decisions on which expensive marketing technologies to purchase is not easy, as the ROI cannot be easily or instantly calculated.

Another huge challenge is how to gather information about customers. Understanding a customer’s digital body language includes knowing their searches, and understanding what they do on mobile, social and on the web. Capturing this complex and intricate data is not possible with just any marketing technology, but rather those with very high levels of automation and orchestration.  Oracle Marketing Cloud is one product that proves that Modern Marketing truly does return on the investment. Innovative tools capture customer data and ensure that the right type of marketing can be sent to the right customers in real-time. For more information, check out this article: http://www.oracle.com/us/corporate/features/customer-centric-marketing/index.html